Pressemitteilungen

GREATER CHINA (8 November 2011) – Leading global market research firm Synovate today released the latest findings from Media Atlas China, the most extensive syndicated cross-media study conducted in China to date surveying 66,000 consumers across 88 tier 1 to tier 5 cities and rural areas across mainland China. The latest results show over half of mainland China’s urban population (56.4%) aged 15 to 64 now has access to the internet, becoming one of the most powerful online consumer groups in the world. Internet access in tier 5 cities now stands at 53%, not far behind the 61% figure in tier 1 cities. A quarter of the population has gone online using their mobile in the past month.

PARIS - 12 Oktober 2011. Die Ipsos Gruppe gibt den gestern erfolgten Abschluss der Akquisition von Synovate zu einem Unternehmenswert von £525 Millionen* bekannt. Durch diesen Abschluss wird Ipsos zum weltweit drittgrößten Marktforschungsunternehmen.

WILTON, CONNETICUT – Marketing Management Analytics (MMA), a leader in helping companies plan, execute, forecast and optimize their brand portfolios, marketing, pricing and product innovation investments, today announced it was named as a leader in the marketing mix modeling category by Forrester Research Inc., which reviewed 50 firms ranging from pure-play technology firms to consulting providers during its research process.

CHICAGO – Top four global custom market research firm Synovate today announced a formal agreement with customer  experience management (CEM) technology solutions company ResponseTek to provide clients with deep customer insights via a quick to deploy online platform that effectively collects, analyzes, and reports customer data from a wide range of sources.

CHICAGO – Top four global custom market research company Synovate today announced the integration of two of its global analytic and strategic business units, Marketing Management Analytics (MMA) and Synovate Management Analytics (SMA). They are being integrated into a single business unit designed to merge traditional and emerging analytics with “mind of the consumer” attitudinal and behavioral data, and will be branded as MMA.

LONDON – Am 27. Juli 2011 gibt die Aegis Group plc, Mutterfirma des Top Four Markt­forschungs­unternehmens Synovate, die Mitteilung an die Londoner Börse heraus, dass Aegis dem Verkauf von Synovate - mit Ausnahme von Aztec - zugestimmt hat. Der Aegis-Vorstand empfiehlt den Aktionären, dem Vorhaben zu zustimmen.

NEW DELHI – Global market research firm Synovate, one of the top four custom market research firms, has announced senior level hiring in the company’s India operations. Ruma Sengupta has been appointed Director of Insights, Sachin Chaudhari has rejoined as Research Director, and Avijit Ghosh has joined the Motoresearch team as Associate Director.

KUALA LUMPUR — Top four global custom market research company Synovate has been selected as the number one market research company in Malaysia as part of Advertising+Marketing Magazine's Agency of the Year 2011 survey. This award is prominent as it relies solely on client side companies to vote for their preferred research suppliers.

CHICAGO – Global market research company Synovate and VideoMining, a leading provider of in-store intelligence for shopper marketing, announced during the annual IIR Shopper Insights in Action conference that the firms have formed a strategic partnership initially focused on the syndicated Center Store MegaStudy.

LONDON - Synovate announced today that it has formed a global group of methodologists that is investigating the value of emerging non-verbal response research techniques and the applicability of such techniques to custom research projects.

MÜNCHEN - Synovate Deutschland verstärkt sein qualitatives Team durch die Einstellung von Edvin Babic als Qualitative Insights Director.

MÜNCHEN - Mit der Einstellung von Frosina Arnaudova, Anna Müller und Sebastian Stahlhofen
reagiert Synovate Deutschland auf die positive Auftragslage gerade in der
Automobilforschung.

MÜNCHEN –Synovate, eines der vier führenden global operierenden Marktforschungsunternehmen, gibt seine Kooperation mit der Goldmind GmbH für Umfragen beim sozialen Business-Netzwerk XING bekannt. Die Firma Goldmind hat eine Applikation entwickelt, die es ermöglicht, die attraktive Zielgruppe von XING für Marktforschungsstudien anzusprechen. XING ist mit seinen derzeit ca. 10 Millionen Mitgliedern eine der weltweit führenden Websites für Professional Networking.

FRANKFURT – Synovate, eines der vier führenden global operierenden Marktforschungsunternehmen und Teil der Aegis Group, hat seine Jahresbilanz 2010 veröffentlicht. Mit einem Umsatzwachstum gegenüber 2009 von 9,8% konnte ein deutlich positives Ergebnis verzeichnet werden. Gestützt wird der klare Wachstumskurs von einer außerordentlich starken zweiten Jahreshälfte 2010, bei der im dritten Quartal zweitstellige Umsatzsteigerungen erzielt werden konnten.

WILTON, CT – Synovate Marketing Management Analytics (MMA), the global leader in marketing performance analytics and consulting services, has once again raised the bar in the marketing mix modeling space by launching an innovative new analytics solution that expands the insights delivered by marketing mix modeling. The solution, called m360, uses comScore data to provide a direct comparison of all media activities in a single analysis. This new approach allows marketers to have a common ROI metric across traditional media (such as TV, print, and radio), digital media (including display, search and rich media), social media, and experiential media (such as sponsorships and events).

GREATER CHINA - Global market research company Synovate today announced several senior appointments in its Greater China unit, comprised of Synovate’s offices in China, Hong Kong and Taiwan.
Eliza Wong, CEO of Synovate Greater China, said the business unit was reorganised in September 2010 to consolidate key industry-specific offerings and better focus on client needs and align with their structures.

LONDON – Synovate, eines der vier führenden Marktforschungsinstitute, ernennt Amaury de Condé zum neuen CEO Südeuropa und Managing Director für Synovate Frankreich. In seiner neuen Rolle wird de Condé das Synovate Geschäft in Frankreich, Italien, Belgien und Griechenland verantworten, wobei die Geschäftsführer der drei letztgenannten Länder direkt an ihn berichten.

GENF – Synovate, eines der vier führenden Marktforschungsinstitute, gibt die Eröffnung einer eigenen Niederlassung in der Schweiz bekannt. Sitz des Offices ist Genf.
Synovate war über die letzten Jahre hinweg bereits mit eigenen Forschern in Genf vertreten, doch aufgrund neuer Entwicklungsmöglichkeiten hat die Firma beschlossen, ein eigenes Full-Service Team fest zu installieren.

NEW DELHI – According to the recently released 4Ps B&M rankings of market research firms in India, Synovate has been honoured with the top spot in transparency of its research practices among all large market research players in India. The magazine’s overall rankings also placed Synovate as one of the top three best market research firms.

JOHANNESBURG – Global market research firm Synovate, one of the big four custom research firms, today announced that Jake Orpen has joined the company as managing director for Synovate South Africa.