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Market research insights driving global business
February 2010

A quick start to the new year

2010 has brought with it a busy pace as companies look to capitalise on opportunities post-recession. For some individuals this means looking to themselves as they take the entrepreneurial route. For others it means loosening the belt and enjoying more discretionary purchases - something many retailers are gearing up to cash in on. No matter where you happen to be at the moment, we've prepared a selection of stories to help you keep on top. Find out more in Change Agent.

- The Change Agent team


Tooling up for risk management

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Synovate's Dr Stephen Popiel muses on how and when research can help you identify and address risks before they hit your bottom line. Read full article



Be your own boss

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As companies downsize, an increasing number of people are choosing to take the entrepreneur route – swapping a corporate cubicle for a home-office. Read full article



Playing the retail game

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Manchester City Football Club is complementing its on-pitch revolution with wide spread changes to retail operations. Read full article



Intimate and interactive

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With one-click online shopping and overnight delivery rapidly becoming the standard, retail stores are enticing shoppers by making shopping into a full-sensory experience. Read full article

Editor's reading list:

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