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Die Synovate Philosophie:

 

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Market research insights driving global business
June 2010

The moment of truth

It was in June 1944 that Allied forces made their great push and went ahead with D Day. Fast forward to June 2010, and Change Agent is presenting issues that represent a great test of sorts for the parties involved. In South Africa, we look at whether the country is ready for the World Cup. Going on to the world of music, we ask if small indie bands can survive without the majors... Next up is big pharma, where we discover how GSK is offering an industry changing paradigm. Finally we visit the world of automobiles, and see if green cars can really make it into consumers' hearts. Enjoy this and much more, in a big paradigm shifting June at Change Agent Online!

- The Change Agent team


The right chemistry

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After decades of bad press for putting profits over social responsibility, the pharmaceutical industry faces a challenge from within. Is this the change we’ve been waiting for? they feel have done them wrong.
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Ready for kick-off

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The 2010 World Cup is the first African hosting of a major football tournament. According to a study by Synovate, South Africans are more than ready to show the world their enthusiasm. in 2010.
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Green machines

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Hybrid cars that run on a combination of petrol, electricity and/or bio-fuels are no longer novel. Discover the innovations to hit this year, making the auto industry greener, cleaner, and open to change.
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Building the hits of tomorrow

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How new music artists are achieving their dreams of stardom, including great sales, fans, hitting the charts and critical success, all without the marketing support of a major record label.
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