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Market research insights driving global business
March 2010

A spring in your step

From Chicago to Hong Kong to London, winter has held on with its chilly embrace for longer than usual but with spring just around the corner, we're looking for the colourful trends of the new season. Social networking remains the buzzword but Jonathan Dodd reminds us that people still long for those passive moments to just sit back and relax in front of the television. Plus we look at luxury in Asia, living green and the benefits of advertising in recession - all in this month's Change Agent.

- The Change Agent team


Striking a balance

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Despite people's love for all things interactive, they still need the downtime where they aren't asked to click, forward or comment.
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Stand up and be counted

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When the world economy fell apart, many brands ran for cover - advertising budgets were among the first on the chopping block. But was this a rational response, or knee-jerk reaction?
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Walking the green mile

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Being an environmentally friendly consumer depends on how green the brands providing those "green products" you opt for are.
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The relocation of luxury

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Asian consumers account for half of the US$80 billion spent on luxury goods worldwide – a percentage that is set to increase dramatically in just a few short years.
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