Sponsorship of remote controlled Russian balloons?

Ok not quite, but these are just some of the topics we've been exploring in Change Agent. While the finishing touches are being put on the next magazine, we're sating our curiosity with a stream of online articles covering the latest in what consumers think, want and need.

As the world's markets start to emerge from the recession, many consumers are still feeling the pinch. However, this doesn't mean there's still only doom and gloom for by companies and marketers. Each industry has its own trends that savvy businesses are tapping into, bring them great rewards while others still languish. Check out some of our featured stories below, and find even more in Change Agent.

Sponsorships on the cheap

Your brand may not have the money to grab yourself a spot on next season's Manchester United jersey, but there is great value in up-and-coming stars and sports. Read full article

New Russian, new chic

In the fourth-largest luxury market in the world, Russians are voting with their wallets for sophistication and national heritage as showiness fades into the background. Read full article

(No) fear of flying

Unemployment remains high in the United States, and yet this grim situation does not mean folks are resisting the urge to spend money - even on luxuries like balloon rides. Read full article

Mobiles a 'remote control' for life

In 2010, 70% of all people will own a mobile phone. Marketers need to understand how people use their phones, how they feel about them and what they want more of. Read full article

• Sponsorships on the cheap
• New Russians, new chic
• (No) fear of flying
• Mobiles a 'remote control' for life