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Die Synovate Philosophie:

 

Money matters: Global survey on money and finance
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Bite-size research for hungry minds October 2009

15% of South Africans changed banks in 6 months
Baby can wait - 6% have delayed having a child
Money matters:
Global survey on money and finance
            Over half have
                        permanently changed attitudes to saving
Sssh! Seven in ten do not want
       their neighbours to know
       if they have money troubles
  84% say each
     generation should
     leave country
     better off

The year of living dangerously. Synovate surveyed around 11,400 from 16 markets across the world to find out what they had changed about their money management style and attitudes in the year since the global financial crisis hit.

And people have changed a great deal. Some use more cash, some less. Many use less credit, but there are still many signing up for it. People have postponed major life decisions; some are living much as they always did. Here's a little more about who's doing and thinking what.

Change, change, change
The way people around the world transact and bank has changed quickly and in some fairly dramatic ways over the past twelve months. >>MORE


If not revolution, certainly evolution
Much of the news about the recession, global financial crisis, credit crunch (call it what you will!) has been about big structural changes at big financial institutions. But what are the 'little guys' changing? We asked. >>MORE


Credit crunched my lifestyle
(Or, if change is as good as a holiday, why aren't we all relaxed right now?) That's what the one in five respondents who have put off an overseas holiday might be wondering. >>MORE


Why not spend?
Of the people who delayed a major purchase, changed a life decision or spent less, the Synovate survey showed that 39% did this because they didn't have enough money (fair enough!), but there were some other intriguing reasons too. >>MORE


Money for nothing
Ok, it doesn't happen to many of us. But Synovate asked 11,400 respondents across 16 markets what they would do if US$1,000 landed in their lap today. Why? To help understand differing financial priorities across the globe. >>MORE


Money matters
One in four people agreed they were glad the world had an economic crisis as it has helped them realise their priorities; over half (55%) have permanently changed their attitudes to the importance of saving money and 47% are looking forward to being able to spend freely again. >>MORE

About Synovate global survey on money and finance
Numbers of surveyed

AU
615
BR
600
CA
1012
DK
500
FR
500
HK
985
IN
1014
MY
1002
NZ
402
RU
1200
RS
599
ZA
499
ES
500
TW
1010
UK
500
USA
503

This In:fact survey on money and finance was conducted in August 2009, surveying more than 11,400 respondents across 16 markets - Australia, Brazil, Canada, Denmark, France, Hong Kong, India, Malaysia, New Zealand, Russia, Serbia, South Africa, Spain, Taiwan, UK and the USA.

 
 
Commentary

With so much uncertainty in global markets, consumer mindsets are equally uncertain. People respond to the news they hear and their own personal circumstances. As much as possible, Synovate is staying on top of how consumers are reacting, behaving and feeling around the world. Click here to see recent findings about consumers starting to look for some fun. >>MORE

Curiosities

An overall 7% across 16 markets have started a new job in addition to the one(s) they have in the past six months, topped by 17% in South Africa and 13% in Brazil.

44% say they will not invest in the stock market in the future and 31% will not invest in property.

Hong Kong and Canadian respondents are most likely to still trust financial institutions.

Choice of payment methods has become more conscious with 38% of French and 34% of US respondents using debit cards more than they did a year ago.

Extra! Extra!

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